How to turn new customers into brilliant regulars

Quarterly Goal Setting: Regularly revisiting both business and personal goals on a weekly, monthly, and quarterly basis ensures alignment and continuous progress.
Client Acquisition Costs: Understanding the high costs and challenges of acquiring new clients highlights the importance of converting them into loyal, long-term patrons quickly.
Pre-Visit Engagement: Building relationships with new clients before their first appointment through personalized communication, such as tailored emails and voice notes, can make them feel valued and welcomed.
Post-Visit Follow-Up: Implementing courtesy calls and short-dated return visit vouchers can enhance client satisfaction and encourage repeat visits, turning new clients into regulars.
Effective Selling: Emphasising the importance of consultations and selling, where connecting clients with the best solutions for them often involves additional services or take-home products, is crucial for building a profitable client base.

June 18, 2024•0 min read

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Phil Jackson - Salon Business Coach

Phil Jackson has been in salons since 1999 and has seen the industry as an employee, salon owner, manager, and teacher. As a speaker and business book author, his approach is direct (sometimes called “sassy!) and his advice is eminently practical. “I never wanted to be a guru, handing down advice. I am in the trenches with you, feeling your pain and fighting alongside you”.

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