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145. The Psychology of Pricing - Ruth Lundstrom
Jen Neal 
Join Ruth Lundstrom as she shares salon pricing mastery and freelancer tips for success.
Lessons from this episode:
- Master the psychology of pricing to ensure long-term business success.
- Adopt a thoughtful pricing strategy that considers costs and ensures profitability.
- Position your salon strategically in the market and maintain profit margins for financial stability.
- Embrace the transition to freelancing with resilience and use innovative tools like business apps.
- Prioritise continuous education and exceptional customer service to build a loyal client base.
