Looking for a particular topic?
144. Ask Me Anything - June 2024
Jen Neal 
Maximise salon success with Phil Jackson's expert tips for converting seasonal clients to loyal ones.
Lessons from this episode:
- Leverage prime locations by converting seasonal walk-ins into regular clients through targeted marketing strategies, such as email and social media campaigns.
- Revisit the service menu to focus on promoting high-margin treatments, like facials, to boost profitability and offset the competition and low margins of services like nails and waxing.
- Enhance customer retention by offering specialised services that stand out in a competitive market, which may also attract clients from a wider geographical area.
- Implement referral programmes, such as 'recommend a friend', at strategic times of the year to generate new leads and potentially convert them into loyal customers.
- Consider establishing salon memberships to create a reliable income stream throughout the year, particularly focusing on services that are profitable and can keep the business busy during quieter seasons.
